Question 1

"What is Sentomus?"

Accepted Answer

"Sentomus is a large-scale independent audience study designed specifically for museums. It enables museums of all sizes to collect in-depth, actionable insights about their visitors and non-visitors through dynamic, multilingual surveys. The study is backed by seven European universities and trusted by over 250 museums across Europe."

Question 2

"Is Sentomus free for museums?"

Accepted Answer

"Yes. Since 2026 the Sentomus Member plan is completely free, including a full personalised survey, live dashboard, multilingual questionnaire (up to 6 languages), communication materials, and up to 100 respondents. Museums can optionally upgrade to Pro or Ambassador plans for additional features."

Question 3

"How many museums participate in Sentomus?"

Accepted Answer

"Over 250 museums across Europe have successfully implemented the Sentomus study. These are museums of all types and sizes, spread across Europe."

Question 4

"Which universities support Sentomus?"

Accepted Answer

"Sentomus is developed with the support of seven leading European universities: University of Antwerp, Université de Bordeaux, Universitat de València, Universität Hildesheim, University of Groningen, Ca' Foscari University of Venice, and FH Kufstein Tirol."

Question 5

"What audience insights does Sentomus provide?"

Accepted Answer

"Sentomus provides insights into visitor satisfaction, impact on visitor well-being, visitor profiles, visit motivations, experience evaluation, Net Promoter Score (NPS), non-visitor research, benchmarking with comparable museums, trend measurement over time, and board-ready data for evidence-based decision-making."

Question 6

"In how many languages is the survey available?"

Accepted Answer

"Each participating museum can offer its Sentomus survey in up to 6 languages (English, French, German, Dutch, Spanish, Italian). The questionnaire is fully adapted to the local context and research needs of each museum. New languages are added regularly. Do you miss a language for your museum? Let us know via the contact form."

Question 7

"What is the World Land Trust partnership?"

Accepted Answer

"For every fully completed Sentomus survey, 1 m² of rainforest is preserved in partnership with World Land Trust. So far, over 85,000 m² of rainforest has been preserved. Sento is certified partner of World Land Trust."

Question 8

"How do museums rate Sentomus?"

Accepted Answer

"Based on 46 verified ratings from participating museums, Sentomus scores 4.4 out of 5 overall. The highest-rated aspects are quality of the questionnaire (4.5/5), support and guidance (4.4/5), and value for investment (4.4/5)."

Question 9

"Can I start free and upgrade later?"

Accepted Answer

"Yes, you can start for free and upgrade to Pro or Ambassador at a later stage. Sentomus is flexible and adapts to your museum's needs and timeline."

Understand Your Museum Visitors.Grow Your Impact.

Understand Your Museum Visitors.
Grow Your Impact.